Turn down the lights, hire a bunch of cute hosts, and keep the drinks coming, and it shouldn’t matter what your club looks like, right? Actually, no. Designing host clubs is a lot like designing casinos and supermarkets – if you want to inspire women to spend money like water, you better make sure you have a bunch of these:
CHANDELIERS. LOTS AND LOTS OF CHANDELIERS.
And why do we have to have so many chandeliers? Because the ur-club that started it all, back in the 70s, had so many chandeliers it basically WAS a chandelier.
COLOR SCHEME. BLACK…OR WHITE?
SOMETIMES YOU HAVE TO SPELL IT OUT, FOR CUSTOMERS WHO AREN’T QUITE WITH THE PROGRAM
THROW IN A BUNCH OF LEOPARD PRINT
The more leopards, the better.
GOTTA HAVE SOME PRIVATE BOOTHS…
…AND A VIP ROOM, FOR WHEN THEY’RE READY TO LEVEL UP FROM THE PRIVATE BOOTHS
DON’T FORGET THE LASERS
No host club would be complete without lasers. Lots of frickin’ lasers. Because when there’s a champagne call, the whole club’s gotta know it.
DISPLAY THE HELL OUT OF THAT ASPIRATIONAL BOOZE
“I’ll know I’ve made it when…
AND NOW, FOR THE TEST…
Fallen Angel readers often ask me what it’s really like to go to a host club. If you’re curious too, here are answers to the TOP TEN QUESTIONS ABOUT HOST CLUBS:
Photos all courtesy of the HostXHost website (Japanese only).
Jonelle Patrick writes novels set in Tokyo. If you’d like to feel what it’s like to slip into a leather booth surrounded by sparkling crystals, champagne and conversation, the deadly charming hosts who work at Club Nova in Fallen Angel are waiting to welcome you…
Watch the Fallen Angel book trailer (1:08)
Writing mystery books set in Tokyo is mostly what I do, but I also blog about the odd stuff I see every day in Japan. I'm a graduate of Stanford University and the Sendagaya Japanese Institute in Tokyo, and a member of the International Thriller Writers, the Mystery Writers of America, and Sisters In Crime. When I'm not in Tokyo, I live in San Francisco. I also host a travel site called The Tokyo Guide I Wish I'd Had, so if you're headed to Japan and want to check out the places I take my friends when they're in town, take a look!