Everything You Always Wanted To Know About Host Fashion


One of the first things you notice about hosts is that they don’t dress like Western guys who are out on the prowl. Hosts aim to deliver the Japanese version of a customer’s secret fantasy, and being swept away by a handsome prince or Wild One on his motorcycle is what makes many Japanese ladies’ hearts go dokidoki. Of course there are specialized clubs for those whose fantasies run to anime characters, vampires or gothic aristocrats, but most hosts dress either in “Prince” (ooji-sama) or “Bad Boy” (yanqi) style.

Ooji-sama hosts take their cue from visual kei musicians. “Beautiful” rather than “handsome” might be the word that springs to mind to describe them. They often strike Westerners as androgynous, their faces as smooth as a woman’s, hair extravagantly bleached and arranged. Prince-style hosts favor sparkly accessories – silver, never gold – and tend to dress in suits made of “luxe” shiny fabric. The current rage is for the jackets to look a size too small, and to wear some sort of “alternative” tie as an accessory. Fake fur mufflers, silk scarves, cravats and other non-standard neckties are common.

Yanqis, on the other hand, tend toward black leather vests with silver studs and spikes, v-neck t-shirts featuring edgy sayings mixed with (go figure) “Catholic” images, boots, piercings and even tattoos.

Both wear their hair long, extravagantly waxed, teased, sprayed into a perfection rivaled only by the most devoted Texas debutante.

This ad for a group of clubs with the same owner shows the wide range of hair colors and styles. Prince-style host hair tends to be lighter and longer; Bad Boy hair is often shorter and dark. All hosts come in to work early so the hair and makeup artist has time to wax, tease, style and spray their hair into perfect shape for the evening ahead. Their combos of industrial-hold hair products ensure that they look as good at midnight as they did when the club opened. Photo: ad from Men’s Spider magazine
Whether you’re a Prince or a Bad Boy, you can’t afford to have a bad hair day or a pizza face attack. Like being a model or actor, it’s a matter of professional necessity to look as ideal as possible. Hosts often use makeup, glue their eyelids to make their eyes look bigger, and wear colored circle contacts for dramatic effect. Photo: Men’s Spider magazine
Typical Prince shoes on the left, Bad Boy boots on the right. The reason they’re so long and pointy is that Japanese feet tend to be short and wide, but it’s believed that long and narrow is more attractive. In Japanese shoe stores, it’s the biggest size that’s always put out on display, not the smallest!Photos: Rakuten website page for Love Hunter shoes
Princes always dress in suits; Bad Boys dress more casually, often in black shirts, or white v-neck t-shirts under black vests. Photos: Men’s Spider magazine
Prince on the left, Bad Boy on the right. Prince designs often feature crowns, stars and “nice” crosses, while Bad Boys prefer skulls, swords, demons and crucifixes. All prefer silver to gold. Photo on right: Men’s Spider magazine

For a deeper look at what it’s like to be a host, watch the video here!


Fallen Angel readers often ask me what it’s really like to go to a host club. If you’re curious too, here are answers to the TOP TEN QUESTIONS ABOUT HOST CLUBS:

Why do women go to host clubs?

What kind of women go to host clubs?

What’s it like to visit a host club?

How expensive is it to go to a host club?

What is a host club “champagne call”?

Can foreigners get into a host club?

How can I go to a host club?

How do I find a good host club?

Why do hosts dress like that? Everything you always wanted to know about host fashion.

A Day In The Life: What’s it like to be a host?

Top photos courtesy of Men’s Knuckle and Men’s Spider magazines.

The Last Tea Bowl Thief was chosen as an Editor’s Pick for
Best Mystery, Thriller & Suspense on Amazon

For three hundred years, a missing tea bowl passes from one fortune-seeker to the next, changing the lives of all who possess it…read more

“A fascinating mix of history and mystery.” —Booklist

Jonelle Patrick writes novels set in Japan, produces the monthly e-magazine Japanagram, and blogs at Only In Japan and The Tokyo Guide I Wish I’d Had

Published by Jonelle Patrick

Writes all the Japan things.

9 thoughts on “Everything You Always Wanted To Know About Host Fashion

  1. as always, big fun. God I love pretty men! Too, too sad that the clubs are far outside my budget- I’m big fun in any setting, but surrounded with attractive men? Yeehaw!

  2. in usa how can I get the style of clothes, I came back from Japanese last june, and I regret didn’t get my whole gyaruo style clothes. so there are two brands called BLACK LABLE and JERRY BLACK, only got the wavy layers neck style of shirt but didn’t get the outter clothes: its just a coat style , thin , no buttos, the neck area are many layers too. its like Nagoya kei style, or some visual kei bands wears too. I thought was too expensive now I don’t care the price. I don’t know if anyone knows what im talking about lol

    1. I’ve never been able to find Japanese men’s brands in the US, but you can usually buy gyaruo brands through Rakuten. They have a pretty sucky selection these days, though +_+ so my backup would be White Rabbit Express (whiterabbitexpress.com), If the thing you want is being sold right now in stores in Tokyo (like at Men’s 109) they’ll shop for you and ship it for a pretty reasonable price. Hope you can find that coat – it sounds great!

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