“Notice: When sleeping, “Red Panty” may cause you excite and make you sleepless. So put on ordinary color underwear when you sleep.”
A thousand apologies for not immediately publishing this instruction sheet on how to properly use Lucky Red Underwear – I bet you were wondering about that mysterious case of insomnia that developed after you rushed out to buy yours!
If you’d like to visit the Big Red Underwear store on Koshinzuka Street the next time you’re in Tokyo, visit my website, The Tokyo Guide I Wish I’d Had.
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Jonelle Patrick writes novels set in Japan, produces the monthly e-magazine Japanagram, and blogs at Only In Japan and The Tokyo Guide I Wish I’d Had

Heheheh. Maybe some of us want to be ‘excite’ before bed!!
Considering the demographic of the typical Red Panty target market, I think this is more of a health warning, like the ones you find on signs before standing in line for potentially heart attack-inducing roller coasters…