This store is called Red Underpants, and as you can see, we’re not talking lacy thongs, here. It’s in Sugamo, a neighborhood that caters to the post-retirement crowd. Wearing red after you turn 60 is considered auspicious here in Japan, and thanks to this shop, no matter what size or shape you are, if you’re over 60, you can get lucky.
This store is on a street called Koshinzuka, lined with shops that sell goods from a bygone era. If you go on a day that ends in “4” there’s a fab street market with vendors selling everything from custom-blended shichimi spice to homemade squid snacks. If you’d like to visit Koshinzuka Street the next time you’re in Tokyo, visit my website, The Tokyo Guide I Wish I’d Had.
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Jonelle Patrick writes novels set in Japan, produces the monthly e-magazine Japanagram, and blogs at Only In Japan and The Tokyo Guide I Wish I’d Had
Only In Japan 
赤の力。。。wow cool! I think I need one of that. I have only black underwear afterall… 😛
your ex-classmate ジュリア
We can go together when you come back in April! It will still be cold, and we’ll need some stamina panties!
This is hilarious! The cultural differences are so baffling and amazing to me. Can you imagine a store like this in the USA? Scandalous lol
Yeah, imagine the Big Red Underwear store wedged in between the Banana Republic and the Game Stop at the local mall!