What’s Purple And Squishy And Tastes Like Thanksgiving?

This time of year, if it’s sweet and purple, it tastes like…WAT? Yes, sweet potato candy (and muffins and ice cream) is a THING, and anything that’s purple in Japan right now tastes kind of like Thanksgiving without the marshmallows. Let’s sidestep the impossible task of pondering why anyone would make desserts that taste like sweet potatoes when there’s chocolate on the planet, and ask instead…why are Japanese sweet potatoes PURPLE? I mean, would the classic T-day side be more appealing or less, if it looked like this?

Thanks to foodsofourlives.com for the original photo of the most luscious-looking sweet potato hotdish I could find!

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Jonelle Patrick writes novels set in Japan, produces the monthly e-magazine Japanagram, and blogs at Only In Japan and The Tokyo Guide I Wish I’d Had