When your job is to sell the Gobo Burger

Let’s face it, if you got stuck with doing the promotion for the burdock burger instead of the double melty cheese, you definitely drew the short straw.

Or short dirty root, as the case may be. Even when scrubbed and trimmed at the schmantziest of Japanese supermarkets, gobo does not inspire snack attacks.

But it is actually quite delicious when cooked, so when the Japanese burger chain Zetteria offered the Gobo Burger as its monthly special, even the fact that the key ingredient looks like a pile o’ veggie logs, it didn’t deter customers from snapping them up.

•

If you enjoyed this, subscribe to Only In Japan! It’s freeヽ(*＾ω＾*)ﾉ

And if you know someone who’s planning a Japan trip, here are all the places I take my friends when they come to town…

•

Jonelle Patrick writes novels set in Japan, produces the monthly e-magazine Japanagram, and blogs at Only In Japan and The Tokyo Guide I Wish I’d Had