I saw this display at Matsuya Ginza and found myself wondering just what sort of occasion calls for the kimono equivalent of faded True Religions? Ultimate frisbee with the empress? Kabuki live at the Budokan? Haiku slam?
If you’d like to visit the Ginza area the next time you’re in Tokyo, visit my website, The Tokyo Guide I Wish I’d Had.
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Jonelle Patrick writes novels set in Japan, produces the monthly e-magazine Japanagram, and blogs at Only In Japan and The Tokyo Guide I Wish I’d Had
Only In Japan 
Haha, my vote is for ultimate frisbee with the empress. Very cute and cool designs though…since kimono are usually made out of silk, I think it’d be a good thing to have one which you could get stained and not have to worry about tossing it into the wash, or worry about construction if you have a lot of running around to do.
I hadn’t even thought about the practical side, but you’re totally right – you could wear these as everyday clothes! Sort of like a warmer version of yukata. In fact, brilliant: no seasonal references, so you COULD wear these any time you felt like it!