The Japanese design firm Triad just released one of the most Japanese products ever: the Hogwarts Castle notepad.
Wait, that’s not Japanese!
Obviously, people who just need to jot down their grocery lists aren’t going to shell out nearly two hundred bucks. This is about buying an experience, paying for the delight of revealing the hidden scene.
The fact that it can only be experienced once perfectly captures the Japanese aesthetic that also explains why cherry blossoms are so beloved: they’re spectacular for a few days, then they’re gone. You have to appreciate them 100% in the moment, because you can’t do it again for another year. The fact that the experience is rare and fleeting adds to the enjoyment.
And if you’re not a huge Harry Potter fan, you’ll be happy to know that Triad’s Omoshiroi online store also carries more traditional Japanese versions of this same idea:
The 150-sheet Hogwarts Castle design is the newest and most expensive, but their other 150-sheet design (Kiyomizudera) can be had in three different colors for $90 USD, the 40-sheet bamboo grove and street scenes come in at a comparatively reasonable $53 USD…
Thanks to Japan Today for the Hogwarts Castle notepad photos and for putting this on my radar
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