If you didn’t think there were new depths to be plumbed on the way to getting hammered as cheaply as possible, I’ve got two words for you: box whisky.
Some beleaguered marketing exec obviously consulted their Japanese-English dictionary and tried to swank up their bottom-of-the-barrel brand by calling it “Snazz,” and they even had the craftiness to put the legalese admitting that their 37% alcohol content is “Over 11% malt and grain” and “Less than 89% spirits” in the kind of cursive font no Japanese shopper can read. But sorry, mate! I’m afraid the box is still a dead giveaway.
You whisky snobs probably don’t think I’m talking to you, but…
don’t feel too superior just yet! I’m here to tell you there are also new depths to be plumbed on the way to getting hammered as expensively as possible!
If you’re a fiend for Japanese whiskey (or whisky, as my British friend Mac insists on spelling it) you’re probably already a subscriber to his Kanpai Planet YouTube series on high-end Japanese whiskies, but you won’t want to miss what he has to say about the new ones with ultra prices that don’t necessarily predict ultra quality!
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And if you know someone who’s planning a Japan trip, here are all the places I take my friends when they come to town…
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Jonelle Patrick writes novels set in Japan, produces the monthly e-magazine Japanagram, and blogs at Only In Japan and The Tokyo Guide I Wish I’d Had
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