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Inexplicable Toy Trends Of Japan


Strolling through the toy aisles of Yodobashi camera one rainy day (as one does), I was stopped in my tracks by this. Disney goes pocchari!

Mocchi-mocchi Pooh! Not to be outdone by chublet Minnie & Mickey. At first I thought this must be some sort of knock-off malfunction, but no. It’s officially licensed merch! But WHY?

Lately, an “adorable chubbiness” fad has swept Japan with marshmallow girl bands and a fascination with ample felines, but I was quite surprised to see characters that are usually fenced in by the strictest branding guidelines donning some none-too-subtle love handles. Wonders never cease.

When all the toy aisles have been combed for entertainment value, Jonelle Patrick writes novels set in Tokyo

“A genuinely gripping crime thriller which wrong-foots and perplexes the reader throughout, drawing us in emotionally . . . Highly recommended.” Raven Crime Reads

Nine Years. Nine death anniversaries. Tomorrow will be the tenth. He always comes early to avoid crossing paths with her family. He always comes on the day he actually killed her…read more

* Speaking of new books, if you’re as much of a mystery/thriller junkie as I am, you’ll occasionally be in dire need of discovering new series to devour. Raven Crime Reads is one of my favorite go-to sources for new books, because she’s so great at winkling out hidden gems and wittily putting her finger on just what appeals…or doesn’t. And SHUT UP I’m not just saying this because she liked my book – I was hooked long before those kind words were penned. Click over here, browse a couple of her reviews, then after an hour passes by like it was two minutes, scroll down and follow, so you get the goodness on a regular basis.)

Jonelle Patrick View All

Writing mystery books set in Tokyo is mostly what I do, but I also blog about the odd stuff I see every day in Japan. I'm a graduate of Stanford University and the Sendagaya Japanese Institute in Tokyo, and a member of the International Thriller Writers, the Mystery Writers of America, and Sisters In Crime. When I'm not in Tokyo, I live in San Francisco. I also host a travel site called The Tokyo Guide I Wish I'd Had, so if you're headed to Japan and want to check out the places I take my friends when they're in town, take a look!

4 thoughts on “Inexplicable Toy Trends Of Japan Leave a comment

  1. But isn’t Pooh always adorably chubby? I thought his whole thing was the eating disorder (I never watched anything Winnie related lol)

    • Pooh IS traditionally chubby, but this Pooh was, I dunno, sort of twice as chubby as usual! And dang, you never watched Pooh videos when you were a kid? I be sad, because you’ll never have the weird pleasure of walking past a favorite episode playing in a Japanese toy store, except Pooh and Tigger are speaking Japanese (*゚▽゚*)

      • I still get that experience from Mickey, Minnie, Goofy, Donald, etc., but yeah, Pooh and Tigger have pretty distinct voices that I only marginally recognize lol.

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