AHAHAHAHA! No! Seriously?
Packed like sushi into my morning commute train, I didn’t even have enough room to hold my kanji flashcards in front of my nose and flip through them cross-eyed, so I was reduced to watching the endless cycle of ads on the video monitors above the doors. Electric razors…beer…makeup…Broadway musicals with all-Japanese casts…insurance…bead bracelets…WHAT?! <fellow commuters edge away from scary laughing foreigner>
What were they thinking? I can sort of understand the elf-dwarf confusion at Xmastime, but anybody with an English-Japanese dictionary or access to the interwebs should be able to figure out pretty quickly that trolls don’t immediately conjure up images of jewelry-bestowing Prince Charmings. All I can figure out is that they must have hired this famous branding consultant to advise on the name:
Correction: Elizabeth’s comment below informs me that this is not an Only In Japan phenomenon! Apparently, Trollbeads are a global brand! So while it was still highly amusing to be trolled while being surrounded by unsuspecting Japanese commuters, all responsibility for the name rests securely with a Danish version of the consultant pictured above.
Read a novel set in Tokyo
Writing mystery books set in Tokyo is mostly what I do, but I also blog about the odd stuff I see every day in Japan. I'm a graduate of Stanford University and the Sendagaya Japanese Institute in Tokyo, and a member of the International Thriller Writers, the Mystery Writers of America, and Sisters In Crime. When I'm not in Tokyo, I live in San Francisco. I also host a travel site called The Tokyo Guide I Wish I'd Had, so if you're headed to Japan and want to check out the places I take my friends when they're in town, take a look!