Feeling Lucky?

The Listen Flavor sales staff working hard to move the special New Year’s backpacks filled with mystery goods

January 2nd used to be known as one of the few times the public was allowed behind the walls of the Imperial Palace to see the emperor, but these days you’ll find everyone under 30 jamming the sidewalks of Harajuku in search of Lucky Bags. Lines form outside the most popular stores hours before they open, the shivering stalwarts hoping to grab the merchandise of their dreams for a fraction of the regular price.

Gambling plus bargains – what’s not to like? On fukubukuro day, giant sealed shopping bags are stacked in towers, the goods inside unknown until after you buy, but guaranteed to be worth the amount advertised. The price is usually 75-90% less than regular retail, so squeals of delight from brand devotees come early and often as bags are opened.

And every kind of store gets into the act:

Popular Lolita brands like Angelic Pretty disappear early

If you’re really brave, you can take a chance at the Scary Underwear Store

The doggy clothing boutique had grab bags for every size of pooch

Even the phone store got into the act.

These photos were all taken in Harajuku on Takeshita Street, known for its many shops catering to Lolitas, Gothic Lolitas and Princess Gals. I spent a lot of time here researching Nightshade, the first book in my mystery series. It’s where Mei and Kei meet Yumi Hata, to discuss how their friend could have gotten mixed up in the world of suicide websites…

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9 comments to Feeling Lucky?

  1. Jeremy says:

    I can’t believe I missed the Angelic Pretty sale again!

  2. that is a GREAT idea; I wish we had that here!

    • It’s a pretty great idea if there’s a store where basically you like everything they sell, so you’d love whatever is inside, huh? Figuring out what to put in the bags must be a little tricky, though. Can’t be anything with a size, or there’s a chance that it won’t fit!

      • Colleen says:

        I was just thinking that about the scary underwear store…

      • rainedragon says:

        Some stores sort items by size… but some don’t. I’ve ordered Lucky Packs online where the same pack has had things in drastically different sizes. I’m not sure how it’s handled in Japan, but I traded with friends, or sold the ones that didn’t fit online. The mark-down is so good that it’s not hard to sell miss-fitting clothing.

      • Duh, I didn’t even think about selling stuff online until I posted about the grab bag vending machine. That does make the gamble a lot more attractive!

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